Can a Gif Be Uploaded as a Cover Photo

Facebook has more than 80 meg small businesses around the earth using Facebook Pages. And fifty-fifty if nosotros're not supposed to judge a volume past its cover… yous know as well as I practice that it happens. This is why your Facebook comprehend photograph is then important.

Simply what is a Facebook comprehend photo? What are the Facebook comprehend photo size dimensions, and how can y'all create an image that looks bully on desktop AND mobile devices?

This commodity volition teach yous everything you need to know and requite you lot the perfect Facebook embrace photo template.

Let's dive in!

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What is a Facebook Cover Photo?

When someone visits your Facebook Folio, your cover image is the offset affair they see and takes up just about the entire screen.

A bad Facebook comprehend image tin can have visitors tapping "Back" before they draw their next breath, never returning to your page again.

Nevertheless, a well-optimized Facebook encompass photograph will entice viewers to follow you , explore your Page, interact with your brand, visit your website, and buy from your store.

What is the Facebook Comprehend Photo Size?

Facebook comprehend photos (or "Facebook banners") are displayed at 820 pixels wide by 312 pixels tall on desktops, and 640 pixels broad by 360 pixels tall on mobile devices. Your Facebook cover prototype size must be at least 400 pixels wide and 150 pixels tall.

For all-time results, Facebook also recommends using a PNG file.

Now, if you're the type of person who likes to go super technical, a Facebook cover photo will load fastest as an sRGB JPG file that'southward 851 pixels broad, 315 pixels alpine, and less than 100 kilobytes.

Okay, yet with me?

The Big Trouble with Facebook Cover Photos

Y'all may have noticed a problem with Facebook cover images: We only get one Facebook cover photo, but it's displayed differently on desktops and mobile devices.

So, how does Facebook help u.s. solve this effect? Well, they don't.

Facebook isn't trying to annoy u.s.a., they're merely taking into account the attribute ratios of dissimilar devices.

Recollect, Facebook is viewed in mural on desktop and portrait on mobile devices. The problem isn't pixel sizes simply the shape .

Take a look at Hershel'due south Facebook cover photo on desktop:

Now, here'south what it looks like in the Facebook mobile app:

Sure, they look similar, simply there's a pocket-size difference – the paradigm has been cropped on the desktop version.

Let's await at the mobile version again, but this time, I've grayed out the parts of the prototype that aren't displayed on desktop:

Then on mobile devices, the image'south top and bottom are expanded past about 75 pixels each.

This is actually really absurd.

Information technology means that Facebook isn't squeezing or stretching your Facebook cover photograph to fit – so your image volition always look its best. This also applies to Facebook comprehend videos, which we'll talk more nigh in a moment.

Okay, then how tin can yous brand a Facebook cover photo that looks astonishing on desktop and mobile devices, with all the different attribute ratios in between?

The Best Facebook Cover Photograph Size for Desktop and Mobile

The solution to this Facebook encompass epitome problem is to make your photo much taller than the recommended 820 10 312 pixels.

Specifically, your paradigm should be 820 pixels broad by 462 pixels tall.

This gives you lot 75 actress pixels at the top and bottom of your image that will be cropped when displayed on desktop.

Okay, just what does this await like exactly?

The Perfect Facebook Cover Photo Template for Desktop and Mobile

Hither'due south a Facebook cover photograph template that y'all tin use to pattern an image that looks swell on desktop and mobile devices:

The whole image will be displayed on mobile devices. However, the light blue sections will be cropped out when displayed on desktop computers.

To download the Facebook comprehend photo template, correct-click the image, click "Save Image As…", and save the image to your figurer.

Up next?

What is the Best Facebook Cover Video Size?

Facebook cover videos are displayed in the aforementioned way as photos. For this reason, the recommended Facebook cover video size is also 820 pixels past 462 pixels. Your video also needs to be between 20 to 90 seconds in length.

Facebook comprehend videos provide a fantastic opportunity to promote your make or a dedicated marketing message, and can often exist more engaging than photos.

But it's non all proficient news.

Facebook cover videos are less effective on mobile devices, as they don't autoplay. They load equally a thumbnail instead.

What'due south more, the sound in Facebook cover videos doesn't automatically play either – viewers must click on the video to hear the audio. For this reason, it's best to brand sure that your video is still interesting and engaging without audio.

That said, when you consider that 85 per centum of Facebook users sentry videos with the volume turned off, it'due south good practice to make your videos engaging without sound when posting them on Facebook regardless.

Here'south an case of an eye-catching Facebook cover video from lookout brand Bremont :

Lastly, don't worry if you already have an awesome video but the dimensions aren't quite correct. Before editing your video, simply try uploading the video and using Facebook's "Reposition" feature.

How to Make a Facebook Cover Photo

Now that you empathize the dimensions, hither are six meridian tips on how to brand a Facebook encompass epitome.

1. Employ Shopify's Hatchful to Create a Social Media Make Package

If you haven't yet created a logo or visual branding for your business, check out Shopify's Hatchful .

This costless tool allows you to quickly and easily create an crawly make parcel – this includes images formatted for each of your main social media channels.

Hatchful fifty-fifty provides 2 Facebook encompass photo variations:

2. Utilize a Free Image Editing Tool to Brand a Facebook Cover Photograph

If you've already got a logo or visual branding, check out gratuitous image editing and graphic design tools. We list some further down in this commodity.

Most graphic design tools come up equipped with a Facebook cover photo template. Normally they are formatted for desktop (820 pixels past 312 pixels). So, it'southward best to create a new design using the dimensions that work for desktop and mobile (820 pixels by 462 pixels).

Then, upload the Facebook cover photo template to your design so you can see which parts of your image will be cropped on desktop devices.

Here it is again for convenience – just right-click, and click "Save Prototype Every bit…"

3. Source Gratuitous Stock Photos and Videos to Utilize in Your Facebook Cover Photograph

What if yous don't have any hit images or video footage to use on your Facebook Folio? No problem!

In that location are plenty of complimentary stock photo and video websites out at that place, such as Shopify's Outburst , Pexels , Unsplash , Pixabay or Life Of Vids .

iv. Facebook Pages and Profiles Display Cover Photos Differently

When making your Facebook cover photograph, it'due south worth bearing in mind the differences betwixt Facebook Pages and Facebook profiles.

On Pages, Facebook cover images are completely unobstructed:

However, on Facebook profiles, there are diverse elements displayed on summit of your cover photo. These include the profile picture, name, and buttons such as "Follow" and "Message."

Brand sure to accept these additional elements into account when designing your Facebook comprehend photo.

five. Stick to Facebook's Guidelines

Most of Facebook'due south guidelines are simply common-sense.

However, it's worth reading them in social club to avoid a light-headed mistake that might consequence in Facebook removing your Page from the site.

These guidelines include:

• Don't use copyrighted materials that you don't own or have a license for.
• Brand certain your Facebook encompass photo is family-friendly and condom-for-work.
• If you lot straight advertise a production or service in your Facebook cover image, brand sure yous're non violating any of Facebook's advertising rules.

For more information, check out Facebook's page guidelines .

vi. How to Change Your Facebook Cover Photo

Once you've created your Facebook comprehend image or video, uploading it to Facebook couldn't be easier.

Just caput to your Facebook page, click the camera icon, and so click "Upload Photo."

Facebook Encompass Photo Best Practices

Now that you know the practicalities, here are four best practices for creating an engaging Facebook cover image.

1. Utilize an Prototype with a Stiff Focal Bespeak

In full general, information technology'southward best to avoid abstract images that don't serve a clear purpose.

Remember, your Facebook embrace photo is an opportunity to capture and direct the attention of visitors. So use an image that grabs people's attention and elicits curiosity.

Your epitome should also be in keeping with your make's look and feel.

In the example below, Tesla displays a stunning prototype featuring their central product, the Model 3. Detect how the road and sunset describe your attention to the car?

2. Place the Accent on the Right of the Image

The Facebook profile motion picture and sidebar are on the left-hand side of the page, so embrace photos tend to look best when the focal point is on the correct-hand side of the image.

Let'southward look at two examples to see the deviation. This beginning Facebook cover photo is from juice shop Press London :

This second Facebook cover image is from glasses wax store Nerdwax :

Both images are well-designed and compelling.

However, can you run across how moving the emphasis to the right-paw side of the page provides an additional sense of rest?

At that place's also a more tactical do good to cartoon the viewer's attention to the right-hand side of the page: this is where the Facebook Page call to action is located.

Take this instance from a glasses shop Sunday Somewhere . Discover how the eye is drawn over and downwardly to the phone call to action?

3. Don't Include Small Text or Visual Elements

You need to brand sure that whatever text or visual details you include are large plenty to exist viewed easily on a pocket-sized smartphone screen.

This is important to consider when the vast majority of Facebook users access the site from smartphones :

4. Update Your Facebook Cover Photo Regularly

Facebook comprehend photos present a fantastic opportunity to communicate with your target audience , then take the opportunity to update your message regularly.

In the example below, Blackness Milk Vesture apply their Facebook comprehend image to promote their Wild Hearts drove:

This Facebook encompass photo helps to increase awareness of their collection while the time-sensitive offer helps to create urgency among visitors.

What Makes a Good Facebook Cover Photo?

Every brand and business is different so at that place is no ane size fits all when it comes to what a expert Facebook cover photo is. Simply there are a few things to consider that improve your Facebook marketing game.

Optimize for Mobile

Although when we are looking at our Facebook profiles and changing our comprehend images we are on desktop, the vast majority of people who expect at Facebook are doing this through mobile devices . This means that y'all need to brand sure your cover image conveys the same message on desktop and mobile.

Branding

Consequent branding with your Facebook profile is super of import as your customers want to know straight away that your profile is the correct ane and not a fan/spam account. Creating a Facebook cover photograph that is inline with your brand guidelines volition foster trust with customers. This includes using colors that are associated with your business concern, making sure that your language is consequent, and repeating messaging you utilise on your website within your images.

CTAs Rule

Images are great. They tin be eye catching, motivational, and viral. But nothing tin can shell a encompass photo with a phone call to action . Your cover photo can exist used to promote a auction yous have on, or a new product that you lot launched. Whatever is new to your business you should button your customers to notice out more through prime real estate on the top social media platform.

Test Videos and Images

Sometimes comprehend images are not the all-time media for Facebook. Testing videos and images can assistance you lot to understand what your customers desire. Maybe images are great for engagement within Facebook, but videos help to motivate your customers to visit your website. You will never know what motivates your customers until yous test your scenarios.

Make Information technology Engaging

All images should be created to push button engagement, and Facebook cover images should be no different. Creating images that people desire to share with friends and family will mean free exposure and branding from people who like you and your concern. Social proof is fashion more important in today's ecommerce mural than advertisement and marketing. If your audience is down with sharing your images, y'all take our permission to create the nearly engaging content ever!

9 Facebook Cover Photograph Ideas From Successful Brands

Now that you lot have the tools and all-time practices under your belt, here are nine inspiring Facebook embrace prototype ideas from successful brands.

1. Nowadays Your Key Selling Proposition

One of the all-time ways to utilize your Facebook cover photo is to highlight your primal selling suggestion or benefit.

To understand your business'southward primal selling proposition, only ask yourself, "what is the key benefit we provide to customers?"

Here'south how Shopify app Automizely does information technology on its Facebook page :

In another example, TED promotes the fundamental benefit of their service TED Recommends :

two. Capture Attention with an Animation

If you similar the thought of a Facebook cover video, simply you don't have the fourth dimension, budget, or expertise to create a compelling video, why non create a GIF?

To create a GIF, use a gratis tool like Giphy Capture or Tumblr'southward GIF maker .

3. Create a Slideshow of Images

Not only tin you use photos, videos, and GIFs in your Facebook embrace image, y'all tin can as well upload multiple images to create an paradigm slideshow.

Hither's an example from travel purse brand Minaal :

To add multiple images, add a single image first, then click the camera icon to reveal the bill of fare, and click, "Edit Slideshow."

If you're not sure which photos to include in your Facebook cover slideshow, you can e'er allow Facebook to automatically select which photos appear by using the toggle in the upper right-hand corner of the screen.

four. Characteristic Your Products

If you're not sure what to utilise every bit your Facebook embrace photo, you can't get wrong with a bang-up product photo . Plus, it can salvage time and money to only use an epitome you already have.

Here'southward a great example from Dollar Shave Club :

5. Promote Your Social Media Campaigns

Many businesses create branded hashtags to increase social date with consumers. Why not create your ain branded hashtag and promote it in your Facebook comprehend photo?

Here'south how fitness clothes brand Gymshark does it:

half-dozen. Keep it Simple

When it comes to creating images that customers will dearest, keeping it elementary is the virtually of import aspect. Creating images that have more than one CTA, too much motion, or information overload will scare people away. Landing pages are for informational purposes, images are snapshots of the most important data.

If y'all're really struggling to find that perfect idea, just keep it simple. Some of the largest brands in the world have created empires using simple but powerful visuals.

Have Nike – their Facebook cover photo just features their slogan in black and white:

seven. Feature Faces in Your Prototype

People are instinctively fatigued to other people.

So much so, that one written report discovered photos with faces are 38 pct more probable to get "Likes" on social media than photos without faces. Photos with faces are also 32 percent more than likely to attract comments.

Jewellry brand Biko is taking advantage of this natural phenomenon:

8. Go along it Seasonal

There'due south always something happening – whether it'due south Halloween, Blackness Friday, Christmas, or just one of the four seasons! And so effort mixing things upwardly throughout the year by creating timely Facebook cover photos.

Candy store Sugarfina updated their Facebook cover image for the lunar new year:

9. Pair Your Facebook Cover Photo with Your Profile Moving picture

To create a more than professional and cohesive make await, it tin assistance to lucifer your Facebook cover photograph and profile motion-picture show.

Compare the previous example from Sugarfina to this next one from Target :

Notice the increased impact when the Facebook cover image and profile motion-picture show match?

Facebook Cover Photo Makers

Many tools be that tin assist you create Facebook encompass photos so you don't need to communicate with a designer every fourth dimension you need a new prototype. Beneath are the 5 well-nigh popular Facebook embrace photo makers, along with links to the templates so yous can start creating a cover image now.

1. Canva

Canva is an a mazing tool to create images for any platform but especially for Facebook cover photos. Their comprehend photograph template is easy to utilise too. You merely pick a layout and cull images, fonts and colors that suit your brand, and you are done!

2. Adobe Spark

With Adobe Sparks yous can create stunning Facebook cover photos for free. This tool helps to design striking banners that amp up your brand and draw in your audition in seconds. Plus, they look super professional person.

3. Bannersnack

Bannersnack has lots of templates to start with where, just dragging and dropping an image and some text volition give you great results in minutes. This free tool also has millions of stock photos and animations to use.

four. Fotor

Create centre-catching Facebook cover photos with Fotor that will express the emotions of your brand in merely a few clicks. In four simple steps yous can have the perfect nugget for your Facebook strategy that increases date among your followers.

5. Crello

Crello allows you to make Facebook cover photos or videos that your followers will love. Their templates offer inspiration and inventiveness to users so they can create assets that normally would be outside of their scope. With Crello yous tin compete with the bigger brands in your market place.

Summary

Facebook cover images are a fantastic opportunity to promote your make or amplify a specific marketing message to your target audience.

Remember:

• Facebook encompass photos are displayed at 820 pixels wide by 312 pixels tall on desktops, and 640 pixels broad by 360 pixels tall on mobile devices.
• It's best to create an image that'south 820 pixels wide and 462 pixels tall while remembering that the top and bottom of the photo volition be cropped past 75 pixels each on desktop devices.
• The same goes for Facebook cover videos.

When creating your Facebook cover photo, keep in listen these best practices:

• Direct viewer's attention past using an image with a strong focal signal.
• Place the emphasis on the right-hand side of the image to visually balance the Facebook Page layout.
• Avoid including small text or visual details that volition be difficult for smartphone users to see.

Lastly, afterwards y'all've created and uploaded your Facebook encompass photo, be sure to check how information technology appears on different devices and make whatsoever necessary changes. That fashion, you can be sure it volition look great to everyone!

What blazon of Facebook imprint are you about to create – photo, video, slideshow, animation, or video? Permit u.s. know in the comments below!

Desire to Larn More?

• 10 Facebook Trends That Yous Need To Know in 2021 [Infographic]
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• Free Logo : Generate an amazing logo for your business
• Facebook Stories: The Complete Guide for Businesses

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Source: https://www.oberlo.com/blog/facebook-cover-photo#:~:text=Not%20only%20can%20you%20use,to%20create%20an%20image%20slideshow.

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